A smart Chinese proverb states, “The best time to plant a tree was 20 years ago. The second best time is now.” It’s also true for SEO! There’s never been a better time to start focusing on SEO than now.
Here are 6 common objections to SEO we hear, and our responses.
1. It’s too expensive.
Compared to what? SEO has a return on investment higher than most forms of marketing.
2. My customers can find me another way.
Yes, they can. But more can find you if you use SEO correctly.
3. I’ve hired someone in the past and it didn’t work out.
SEO is shifting rapidly and new strategies should be developed as consumers are looking for different ways to find – and engage with – brands. It’s time to try something new.
4. I already use Adwords, so why do I need both?
Consider Adwords and SEO like peanut butter and jelly. They complement each other really well. You can have one without the other, but they’re a better team than individuals.
5. Can you guarantee I’ll be the first spot?
Nothing in life is a guarantee. With the right strategy, we’re confident we can drive more traffic to your website and more eyes on your brand.
6. I can’t wait months to see a return on investment. Can you get quick results?
SEO does take time for all the pieces to align properly and work fully. We will recommend complementary actions that can be done to boost your website traffic in the meantime. With constant objections to SEO, it can be hard to help others understand its importance. Thankfully, with consistent dedication to improvement, the results can be undeniable.
SEO is a marathon, not a sprint. Investing in an effective SEO strategy with the right partner is like hiring a great coach. We know each business is unique, and each industry has its challenges. We’re here to help you perform well and get you to the finish line.