So, you’ve created all of this amazing content and posted them to all of your business social media accounts. Problem is, your traffic hasn’t increased. “What is going on?” you ask yourself. Below are three tips you can use if you are having trouble increasing traffic on your socials.
One of the best ways to increase your traffic on socials is by engaging with your audience. In real life, if you want to make friends, it requires some effort on your part to reach out and speak to someone. The same goes for your socials. You have to engage with your audience in order for them to engage back. And yes, this means replying to complaints or negative comments as well. If you only reply to the good things, your audience will see that. This could lead to harsher comments and complaints if they think you don’t care. If you engage with both the good and the bad, your audience will be more encouraged to engage as well. The more engagement you have, the more comfortable your audience will get with you. That comfort will encourage good word of mouth and help drive up your traffic.
Post When Your Audience is Online
Knowing when to post is just as important as knowing what to post. You can have the best content on the internet, but if no one sees it, all that hard work is for not. Probably the best way to know when your audience is active on your socials is your analytics. As you post, follow your analytics. See what posts are getting the most traffic and make note of the times. Once you can see when the most eyes are on your content, you will know when the best times to post are and you will be sure to increase the number of eyes looking at your content.
Make Content Shareable
What good does it do to make amazing content for all to see, when all can’t see it? In order for more eyes to see your content, you’ve got to make it shareable. Sharing is caring, and if you want more people to care, then you’ve got to share. If you have followed the last two tips, then your current audience will want to make sure that more eyes see you. Don’t be afraid to ask your audience to share your content as well. Not only does this get your content out to more eyes, but it also increases your engagement with your audience. More engagement and more eyes equal more traffic. That’s the goal here!
Increasing traffic to your socials is important to your business. Give us a call and we can help you with strategies for getting more eyes on your content!