Years ago, SEO was for the elite. Then it became a strategy. Well now SEO is no longer an option – it’s a priority for modern businesses. But where do you even begin? With tons of information out there on SEO, it can be confusing. We’ve got your back!

Here are our best tips and tricks to master the business side of SEO

Content is king

Original content, that is. Having a content strategy to support your products and services with carefully curated content will win big. It needs to be user-friendly and answer the question that people ask.

In other words, your content solves problems! Whether it’s a tips and tricks article (like this one!) or a perfect product for a consumer, your content is the one of the best ways to master SEO.

Get your links in order

Other websites linking to yours is a sign to Google that you know your stuff. That your site is an authority on the subject.

Which it is, right? So getting backlinks to your site is a great way to move your website to page one of Google.

Details matter

Details like page title, meta description and alt text play a big role in how your content ranks on search engines. If this sounds like another language to you, enlist help from a reputable SEO company for help.

Catchy headlines win

Think about the last article or social media post you read (instead of passed up). What was the headline? Catching the reader’s attention is critical to getting traffic to your site.

You can do all the right things for search engines, but without appealing to a consumer, you have nothing. Your traffic – and sales – depend on it, so get clever.

Page speed rules

Mastering the SEO game includes making sure your website and every page therein is lightening fast. With attention spans shrinking by the day, it’s important that consumers don’t have to wait on your website to load.

A slow website won’t do you any good for the user experience. And Google knows that.

That’s a wrap – mastering the business side of SEO

SEO isn’t a sprint, it’s a marathon. Mastering SEO is a long-term strategy and it’s a critical one to the success of your business. Start with these tips and tricks to level up your SEO game!