Even before this pandemic, customers began to do more business online than in person. While it makes it easier to conduct business, online interaction can lose a very important component; humanity. So how do you humanize your brand with your customers when you can’t see them face to face. These three tips will help to humanize your brand and create lasting relationships with your customers.
Post with Personality
They say that laughter is the best medicine, but what they don’t tell you is that laughter is also the best salesperson. Humor is not only a great attention grabber, but it helps build trust with your client base. Posting a funny meme will not only have your customers rolling with laughter but rolling back to your business time and time again. Don’t forget to keep your humor true to your brand identity, otherwise, you may confuse your customers and have them laughing at you instead.
Engaging with your customers means more than just responding to every customer comment on a social post. While that is great, you don’t want to come across as simply “the social media person”. Try posting something relatable to your socials like a business story or even a short behind-the-scenes video highlighting your business. By initiating the conversation and getting them involved in your posts, your customers will feel more comfortable doing business with you when the time. Remember to ask your customers to share your content with their friends. Word of mouth is still a very powerful marketing tool.
Gratitude Goes a Long Way
Your customers are your business. No matter what you do, every business is a people business. Make sure that you share the good things your customers helped to create. If you have a successful year, let your customers know that they are a big part of that. Don’t be scared to share your wins with them! It helps create a sense of ownership with your customers. If you show them that you appreciate what they do for your business, they will show their gratitude with increased business.
If you are having trouble connecting with your audience, give us a call. We’d be thrilled to help you reach your customers and help you build the trust with your customers that you want!