When it comes to digital marketing, consistency is key—but what about holidays? Many small business owners ask the same question: Should you post on holidays for your business?

The short answer is yes—but with strategy. Holiday posts can be a valuable opportunity to increase visibility, connect with your audience on a human level, and even drive traffic or sales. In this post, we’ll explore why holiday posting matters, when and what to post, and how to do it right.

Why Posting on Holidays Can Boost Your Brand

Posting on holidays isn’t just about filling your content calendar. It’s about building relationships, increasing engagement, and showing the personality behind your brand.

1. Higher Engagement Rates

Social media usage often spikes on holidays when people are off work and browsing their phones. Posting timely content can capture attention when competition is lower.

2. Brand Personality & Connection

Holiday content can make your business feel more human. Whether it’s a Thanksgiving thank-you or a funny meme on National Donut Day, showing up authentically builds trust and relatability.

3. Seasonal Relevance

Tying your services into a holiday context can increase interest and drive traffic.

Example: A home services company posting “Tips for winterizing your home before Christmas” is both timely and useful.

When Not to Post on Holidays

While holiday posting can be powerful, there are moments when it’s better to stay silent:

• The holiday is solemn or sensitive, and your brand can’t authentically contribute.
• Your analytics show a drop in audience engagement during specific holidays.
• You don’t have meaningful or relevant content to share.

Pro Tip: Watch how others in your industry handle specific holidays before posting.

How to Decide Which Holidays to Post About

Here are three categories of holidays worth considering:

1. Major National Holidays

These are common, relatable, and great for general goodwill posts:

• New Year’s Day
• Independence Day
• Thanksgiving
• Christmas

Example: “Wishing you and your family a joyful holiday season! Thank you for your support in 2025—we can’t wait to see what the new year brings!”

2. Industry-Relevant Days

Use awareness days specific to your niche:

• National Coffee Day (for cafes)
• Data Privacy Day (for tech companies)

Example: “Happy National Coffee Day! Come in today and get a free small coffee with any purchase. ☕ #CoffeeLoversUnite”

3. Fun or Quirky Holidays

Great for engagement and personality. Try:

• National Pet Day
• Talk Like a Pirate Day

Example: “Arrr you ready for a new website? Talk Like a Pirate Day is the perfect time to swashbuckle your brand into something bold. 🏴‍☠️”

Best Practices for Holiday Posting

1. Plan Ahead with a Holiday Calendar

Use a calendar to prep content in advance and ensure quality posts on key dates.

2. Keep It Authentic

Only participate in holidays that align with your brand voice and values.

3. Use High-Quality Visuals

Photos and video help you stand out—especially with seasonal color and imagery.

4. Include a Call to Action

Prompt your audience to interact, even if it’s just asking how they’re celebrating.

Example CTA: “How are you celebrating this Labor Day? Let us know in the comments!”

5. Schedule Posts in Advance

Use scheduling tools like Buffer or Meta Business Suite so you can enjoy your own holiday while staying visible.

Examples by Industry

For a Local Contractor

“Happy Fourth of July! We’re grateful to live and work in a country where we can build something better—one home at a time. 🇺🇸 #ProudToBuild”

For a Spa or Wellness Business

“Self-care isn’t selfish—especially on Valentine’s Day. Treat yourself or a loved one to a relaxing massage. 💆‍♀️ #LoveYourself”

For a Marketing Agency (like Social Media Omaha)

“Holidays are a great time to connect—not go silent. If your business isn’t posting today, your competitors might be. Let’s fix that. #HolidayMarketing”

Yes—but only when it makes sense for your brand, audience, and content strategy. Holiday posts are a powerful way to stay visible, drive engagement, and make your brand feel more human.

If you’re not already including holidays in your content calendar, you may be missing out on a low-effort, high-reward opportunity.

Need help with planning and executing holiday content? At Social Media Omaha, we create content strategies that keep your brand relevant year-round—without burning you out.