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  -  Marketing Tips   -  Content Creation: Tips for Capturing Your Audience
Content Building

There is so much talk about content creation. From increasing traffic to formatting images, there are tons of posts about how to make your content stand out. But where do you even begin? Below are a few tips that with help get you started creating your own content.

Gather Ideas

All great content starts with the idea phase. Coming up with ideas can be the hardest part of any content creation. One way to gather ideas is to reach out to your social media audience. It is always a great idea to get your audience involved and reaching out for content ideas is a great way to show your audience that you are listening to them and that their opinions matter to you. Friends and family are also great sources for content ideas. Not only are the people that you can trust, but they may also be your consumers as well. If you can’t get any ideas from your audience or friends and family, try getting online and researching some trending topics related to your business. There will always be something trending that you can dive into for content. 

Set Goals for Your Posts

Now that you have come up with some ideas, you want to decide what you want your content to accomplish. Are you wanting to increase traffic to your website or do you want to engage with your audience? Having set goals allows you to come up with a game plan for your content and helps you decide the appropriate tone. One of the best ways to plan out your content to write out an outline of how you want your content to flow. However, you wouldn’t build a house without a blueprint, so why create content without an outline? Outlines allow you to see where your ideas are going and where you might need to make changes. 

Decide on Format for Content Creation Moving Forward

People consume content differently. Some people love reading lengthy blog posts, while others enjoy videos. It is important to make sure that you understand what your audience responds better to. Don’t be afraid to try new things and see what works. Blog posts are a great way to give your audience insight into where the business started and where the business is headed in the future. A short story can help your audience relate to a cause that you are passionate about. However, a video is a fantastic tool if you want to give your audience a behind-the-scenes look at how the business is run or the making of a charity event that you are hosting. Whatever type of format you decide, always remember to let your personality shine!

Content creation can be difficult, but there are always resources that you can turn to. And if you need a hand, give us a call! We can help you with all of your content needs.