Across paid and organic media, it’s clear that video is king, and it's not going anywhere. And for many of us in the social media space, YouTube is frequently overlooked as a feasible channel in most online presences. Obviously, YouTube dances along the line of between a social network and a video hosting platform. But if you do not take advantage of YouTube,
With the pandemic, many social teams have been overjoyed to be seen as a critical part of their organization because higher-ups have recognized just how valuable social media has been for communicating in real-time through various crises. On the other hand, however, some social media teams are burning out with having to be always on with customer care via social, not to mention
Content marketing and successful posts are more than just the description, much like a successful blog is more than just great writing. Publishing a post without images or media is like serving food without seasoning; Main ingredients are there, but your audience isn't coming back for more. Crafting amazing content, posts or blogs means ensuring they're all illustrated with images or video. Providing more
Frequently Asked Questions (FAQ) pages represent a critical component of the customer conversion tunnel. Anyone who lands on this page has already seen a need to buy whatever you're selling, and is now entering the beginnings of the purchase process. Your FAQ can provide potential customers with the information required to complete their buying decision, but those pages must have a purpose. Simply
Setting up digital marketing campaigns is increasingly competitive, and it's up to companies to find innovative ways to meet their targets. As such, it's no surprise that video advertising is making headway into marketing campaigns. They are not only engaging, but an effective way to reach consumers across multiple channels. According to statistics, 70% of marketing professionals report that video converts better than
Years ago, SEO was for the elite. Then it became a strategy. Well now SEO is no longer an option – it’s a priority for modern businesses. But where do you even begin? With tons of information out there on SEO, it can be confusing. We’ve got your back! Here are our best tips and tricks to master the business side of SEO Content is